By the time of its sale in 2000, SunCruz was earning tens of millions of dollars of profits annually, and had over 2,000 employees. Boulis named the fleet the SunCruz Casino line. While in international waters, passengers could gamble on poker, blackjack and slot machines. These would conduct 'Cruises to Nowhere', consisting of a three-mile cruise from the Florida coast into what was then considered international waters.
Boulis purchased eleven luxury yachts which he remodeled into casinos. SunCruz was founded by multimillionaire Konstantinos 'Gus' Boulis (who also founded the Miami Subs sandwich shop franchise).